Mac Reddin
Special guest
Mac Reddin is the founder and CEO at Commsor, a company dedicated to building tools, resources, and education for community builders and companies creating a community-led future.
Mac Reddin has been a guest on 1 episode.
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505: Commsor with Mac Reddin
December 21st, 2023 | Season 11 | 40 mins 48 secs
Mac Reddin is the CEO of Commsor. He discusses Commsor's evolution from community-led growth software to a go-to-network model, emphasizing the importance of various overlapping networks in a company's ecosystem. He shares his journey from running a Minecraft-based company as a teenager to founding Commsor, which initially began as a newsletter and evolved into a community and then a product.
Mac stresses the effectiveness of authentic community building and relationship-based growth over traditional sales and marketing strategies. He criticizes cold calling and email tactics, advocating for genuine interactions and relationship-building. Commsor’s approach, including personal onboarding of every user and fostering a company culture where employees are encouraged to express their individuality and interests, has shown success and satisfaction internally and in the market.
Chad reflects on his experiences at thoughtbot, aligning with Reddin's perspective on community and user-centric approaches. He emphasizes trust and freedom within his team, allowing for authentic individual contributions to the company's growth and reputation. Together, they discuss the importance of personal connections in business and how modern sales tactics might need reevaluation in favor of more genuine, relationship-based approaches.