Giant Robots Smashing Into Other Giant Robots

198: Nailing Down the Why

June 20th, 2016 | Season 5 | 45 mins 28 secs

On Formkeep, Ben launches FormLinter to increase form accessibility and conversions, and looks forward to additional persons on thoughtbot product work. Chris continues marketing of the Bourbon Smash course, wrestles with metrics and analytics, and improves team logins on Upcase.

197: An Engine That Throws Off Money

June 13th, 2016 | Season 5 | 1 hr 8 mins

On Upcase, Chris releases the Bourbon course, restructures how new courses are highlighted, and discusses juggling the various factors that contribute to MRR. Ben takes on-boarding notes from a century old dance school to improve activation on Formkeep.

196: Anecdotal Driven Development

May 30th, 2016 | Season 5 | 49 mins 52 secs

Ben changes product activation flow, possibly for the worse, launches a new UI, and muses on new customer acquisition for Formkeep. On Upcase, Chris starts to see benefits from the domain transition, and brainstorms on how to un-bottleneck course releases.

195: The Storm Before the Calm

May 23rd, 2016 | Season 5 | 1 hr 7 mins

Ben delays a new feature until an easier implementation can be reached, adds additional event tracking for better site usage feedback, takes a medium to large digression to rant about Javascript, and makes headway on Formkeep's UI refactor. On Upcase, Chris steps back from the content spotlight, takes a hit to traffic from the domain transition, and tests all things email.

194: Changing Your Internet Home

May 16th, 2016 | Season 5 | 49 mins

Chris transitions Upcase to thoughtbot.com/upcase for SEO and branding purposes, and introduces reactivate & resubscribe functionality. Ben publishes a blog post on Formkeep's pricing history, optimizes the initial form setup page, and begins work to implement a no credit card up-front trial.

193: This Episode Has Been Brought to You By the Letter 'S'

May 9th, 2016 | Season 5 | 45 mins 19 secs

Ben switches from Mandrill to Sendgrid, turns a corner on his guarantee vs trial test, and begins the process of overhauling Formkeep's UI. Meanwhile, on Upcase, Chris utilizes an interesting method for A/B Testing, teases a secret project, and increases SEO by changing out the header.

192: The High End of Reasonable

May 2nd, 2016 | Season 5 | 50 mins 55 secs

Ben and Chris muse on the nature of weather-related happiness. Also, Ben works on instrumenting Formkeep's activation funnel, utilizes a monitoring utility to optimize sign-up flow, and vows to almost certainly not toy with pricing any more. Meanwhile on Upcase, Chris confronts multiple root causes for a dip in MRR, updates content displays, and overhauls the checkout.

191: I've Done it Once, I'm an Expert

April 25th, 2016 | Season 5 | 47 mins 14 secs

Ben and Chris discuss taxes and financial (as well as bedtime) routines. On Upcase, Chris showcases "The Weekly Iteration" on the site, reveals a long-term dream for the platform, and patches a critical security issue. Ben adds a bunch of features to cut down on support requests, does some UX cleanup, and performs other general tasks to improve usability on Formkeep.

190: An Unkempt Backlog

April 19th, 2016 | Season 5 | 55 mins 33 secs

Chris makes progress on Upcase's to-dos in order to shift focus to after-the-funnel improvements, and makes a renewed vow to talk to customers for direct feedback. Meanwhile, Ben attends a conference, and while he picked up some great strategies for Formkeep on-boarding, he mostly just wants to fix the airline industry.

189: Swimming Against a Stream of Complexity

April 11th, 2016 | Season 5 | 48 mins 35 secs

Chris keeps improving MRR on Upcase, patches a Javascript problem with a Javascript solution, and implements benefit focused text on course descriptions. On Formkeep, Ben discovers a flaw in an A/B test, deals with squirrely payment code, and prepares for a conference talk.

188: I Have a Spreadsheet!

April 4th, 2016 | Season 5 | 45 mins 34 secs

Ben decides to A/B test pricing, begins grandfathering existing customers to the new tiers, teases new features on Formkeep, and recounts some interesting customer interactions. Meanwhile, Chris drives conversions through e-mail and Twitter, identifies unique customer segments, and brings in more of the thoughtbot voice to Upcase.

187: Missed You!

March 28th, 2016 | Season 5 | 54 mins 20 secs

Chris welcomes a new member to team Upcase, confronts a drop in MRR, and looks forward to increased content production. On Formkeep, Ben introduces tiered pricing and trials, considers tier differentiators, and muses on what next to implement.

186: Learning Through Experimentation (Ryan Buckley)

March 14th, 2016 | Season 5 | 37 mins 12 secs

Ben and Chris welcome on Ryan Buckley, co-founder of Scripted, for an honest discussion on the shortcomings, pain-points, and benefits that arise from restructuring a product's focus.

185: The Funnel is Just the Beginning (Lincoln Murphy)

March 7th, 2016 | Season 5 | 30 mins 12 secs

Ben welcomes SaaS growth and customer success pioneer Lincoln Murphy to discuss the true importance of providing value to existing customers and focusing on their success, as every tactic you undertake as a business is predicated on understanding their desired outcome. He also delves into how focusing on customer type is beneficial for both consumers and producers, as well as gives Ben some feedback about Formkeep.

184: I Love You, Businesses!

February 29th, 2016 | Season 5 | 50 mins 41 secs

Ben accidentally launches a Vim course, debates a B2B vs B2C focus, and feels out different Formkeep pricing tiers. Chris welcomes back a handful of former subscribers to Upcase, continues to work on content production, and integrates relevant content into broader thoughtbot docs.

183: Embarrassing Trailing White-Space

February 22nd, 2016 | Season 5 | 49 mins 22 secs

Chris converts with email campaigns, lays out a time-table to churn out a ton of content, and tries to analyze a dip in revenue. Meanwhile, Ben tests the definition of what constitutes a "conference", focuses on how to enrich Formkeep for specific use cases, and makes headway on tiered pricing.