18: Trading Hours for Money

Episode 18 · October 28th, 2012 · 39 mins 37 secs

About this Episode

Ben Orenstein is joined by Brennan Dunn, author of double your freelancing rate and planscope.io. Ben and Brennan discuss transitioning from a freelancer to a consulting company, the issues he faced doing it, and how he overcame them. How he promoted someone to replace him in his consulting company and is focused exclusively on products now, where Planscope came from, how it works, and how he more than doubled the conversion rate. How content marketing was slow to work for him, and how he fixed it. How to effectively pitch and sell products, what victory looks like for him and what he's working for, and so much more.

Follow @thoughtbot, @r00k, and @brennandunn on twitter.

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