185: The Funnel is Just the Beginning (Lincoln Murphy)

Episode 185 · March 7th, 2016 · 30 mins 12 secs

About this Episode

Ben welcomes SaaS growth and customer success pioneer Lincoln Murphy to discuss the true importance of providing value to existing customers and focusing on their success, as every tactic you undertake as a business is predicated on understanding their desired outcome. He also delves into how focusing on customer type is beneficial for both consumers and producers, as well as gives Ben some feedback about Formkeep.